Tuesday, 27 January, 2009

How to Create and Embed Custom Maps

Map information has enormous value in real estate: location, location… A real estate listing or web page has to have a map and the map should contain features and highlights about the neighbourhood. For a commercial office listing one would require information on transportation such as highways, railways, the airport, and public transit. The map should also locate significant urban elements such as the financial core and other significant districts.

Google has made it easy to embed maps in web pages. You don't need any programming skills to do this. You do need access to the 'source code' of your web page, but you won't need to do anything more technical than cut and paste.

  • First, go to the Google Maps site at http://maps.google.com" . You will need to login or create a Google account in order to save maps.
    At the top left, click on 'Create new map'. Select a name for your map, and an optional description. You can leave the map as 'Unlisted'.

  • Next, you will need to add some locations and landmarks to the map.

  • Click on the marker icon to drag new locations onto the map. You can change the description and icon in the details pop-up box:

  • Another way to add place-marks is to first search on the map using the search field at the top of the page. You can then click on each search result icon and add it to the map by using the 'Save to My Maps Link' in the pop-up.

  • You should also try the other map tools: 'Draw a Shape' and 'Draw a Line' to indicate other significant features on the map.
    Once you have configured the map as you want it, it is time to 'Embed' it in your web page. Use the 'Link' feature at the top right and then select the 'Paste HTML...'

  • Use the 'Customize and preview embedded map' link at the bottom of this box to change the default size and layout of your map.

  • At the bottom of the page you will see the code that you can copy and insert into any website:

Paste this in to the source code of your website at the appropriate place and you're done! Here is an example of how I used this technique to add a map at our sailing club. Click here to see the page:

And here is another example from our office. Project managers are using a shared embedded map to coordinate site work in the GTA:

It's really very simple. You should know that it used to be more complicated. Google used to require a special key and access to their API. For more advanced features and configuration, you still need this. But for most applications, this simple method is all you need.

Let me know if this is helpful. Please share the maps you create and do not hesitate to contact me if you need any help!

Monday, 19 January, 2009

Advertise!

Would you like to market your available space with interactive, animated ads? Would you like to place these ads in heavily trafficked main-stream media? We can help you!

Check out the ad that Colliers is running this month (Jan. 19 - Feb 16, 2009) in the Report on Business section of the Globe and Mail.

We put this ad together for Colliers. It's a database driven ad that fits the marketing content for six buildings into a single standard sized web ad. You can click on the pictures and get more detail. You can follow the links to more content.

We also created the landing pages for 901 King St. West and 6115 Edwards Blvd.

These new Space Database ads have several advantages:

  • First, by combining several buildings in a single ad, it is possible to sub-divide the cost between several buildings.
  • Next, by using interactive elements, we can include detailed content in a small ad space.
  • Finally, and most importantly, these ads allow you to reach a large audience and to engage with prospective tenants much earlier in the decision making process.

Did you see the ad? Let us know what you think!

Sunday, 4 January, 2009

Satisfaction Survey Results

We recently concluded our annual customer satisfaction survey. This year we are making the results public. We are doing this for two reasons.

  • First, we really do value your opinion. We scrutinize this feedback and we gauge our progress according to your score of us. You took the time to contribute to the surveys so it's only fair that you see the results.

  • Second, we want to improve. We hold ourselves accountable to you. By showcasing not only our strengths but also our weaknesses we are compelling ourselves to work very hard on improving.

Here is the presentation that we traditionally only showed internally. For privacy reasons, It contains only aggregate data and does not disclose any individual comments or opinions. I would suggest you click on the 'Full Screen' button in the lower right in order to see the details.


For comparison, and to further emphasize our commitment to transparency, I have posted the results of last years survey too: here it is:


We thrive on your feedback. It is what shapes the development of our products and services. If you have any thoughts or opinions on what we are doing, positive or negative, please let us know.

Thursday, 1 January, 2009

Create your own Real Estate Email Newsletter

There are a couple of popular email news letters that focus on commercial real estate news. Here in Canada I am thinking of Maurice Gatien's weekly email and the RENX news letter.

What if you could publish your own newsletter? What if you could select news items from a variety of real estate news sources and easily combine them into your personalized news source? And what if you could deliver this not only as an email but as and RSS feed, as a component or on a web page?

It's easy to do! The technology is online and the effort of 'publish' is less than what you spend on reading the paper each morning.

Here's a step by step process of how to build your personal news source:

  1. Sign up for Google reader at http://www.google.com/reader
  2. Next add some real estate related feeds. To get you started, here are a few that I use:
    • http://www.globest.com/canada.xml
    • http://www.globest.com/northeast.xml
    • http://www.costar.com/News/RSS/RSS.aspx?ext=.xml
    • http://www.nytimes.com/services/xml/rss/nyt/RealEstate.xml
    • http://feeds.realestatejournal.com/wsj/realestate_journal_commercial?format=xml
    • http://online.wsj.com/xml/rss/3_7401.xml
    • And don't forget to add this one (which is the feed for this blog!) : http://feeds.feedburner.com/SpaceDatabaseTechnologyAndStrategy

  3. Now you can scroll through the news really fast - I told you it was easier and faster than the paper!
  4. To publish your news source we will use the share feature of Google Reader. At the bottom of articles you want to publish, select the share button at the bottom of the article.

  5. All of your shared news items are available on a web page that you can find under "Your stuff/Shared Items" click on the link on the right "at this web page"

  6. You can email this address to your colleagues, or you can simply select the content, paste it into an email and send it out periodically.
  7. Congratulations, you now have a sophisticated email news letter with links to all the sources!

Give it a try right now. In twenty minutes, you will be an internet publisher and you won't be spending any more time to do it than it takes to read news online.

News: