Two new books came out today that I am excited about:
Malcolm Gladwell's What the Dog Saw is a collection of his best essays in the New Yorker since 1996. Gladwell is best known for his books The Tipping Point and Blink. You should know that these articles are available online through Malcolm's website for free at http://www.gladwell.com. You can look through the original articles before you decided to buy the book. Here are a couple of reviews:
SuperFreakonomics is co-authored by Steven Levitt and Stephen Dubner. It is a follow-up book to their 2005 book Freakonomics in which they applied economic theory to non-traditional subject matter. Based on the reviews this new installment promises to be good:
Both of these books focus on human behaviour and decision making. The topics are applicable to marketing and management but should also be of interest to anyone who is curious about the odd things that people do now and then. The writers are great story tellers which made their past work so engaging to read. I can't wait to get started!
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