New Website

We've launched a new version of our public website. The purpose has been to better clarify what we do as a company. Our problem has been that even though we serve a rather specialized niche, we provide a whole lot of services and solutions.

• We measure space and create CAD files.
  
• We calculate area.
  
• We provide marketing drawings.
  
• We run an online application to organize and update drawing information.
  
• We create stacking plans.
  
• We integrate into marketing websites.
  
• We scan and organize paper drawings and documents.
  
• We manage leasing information.
  
• We provide executive dashboard reports on portfolio performance.

To further complicate things, our services provide different benefits to different stakeholders.

• For asset managers we help boost the portfolio performance by finding more area and by reducing risk due to unreliable information.
  
• For leasing managers we speed up and facilitate the process of getting new tenants into buildings.
  
• For property managers we make life easier by organizing and providing access to building information.
  
• For other survey companies we provide the opportunity to be part of a network that will get them more work and widen their product offering.

On the old site I listed the products and services on a folding left-hand menu and provided links to various market segments across the middle that would allow site visitors to see benefits applicable to them. Unfortunately the result was a bit confusing to the casual visitor.

For the site redesign we worked with our strategic advisor, Josef Zankowicz, to zero in on a few key descriptions and benefits. We also worked with a professional web designer, Steven Cantor, to simplify the look and message of the site.

Now the site gives you a quick intro of what we do: create drawings, manage information, and turn this information into marketing collateral. We have a quote from John Zsolt about just one key benefit: we can increase rentable area. With this simpler positioning, visitors can drill down and find more information.

You can compare the new site to the old one.

• The new site is at http://www.spacedatabase.com
  
• For a while I will be keeping a copy of the old site at http://www.spacedatabase.com/OldWebsiteNov2008

What do you think? Have we clarified our message? Is this clear, memorable and compelling?