Although the Alexa rankings may not be too reliable for a couple of reasons, we seem to be getting some results! Today our ranking is 2,644,108 which is up from 3,851,993 when we started tracking our position. Basically, this means that we are now slightly more popular on the Internet. there is over a million more websites that have less visibility than ours.
Is Alexa reliable? Yes and no. Alexa figures out how popular sites are based on the sites visited by users who have installed the Alexa tool-bar. Because only a small fraction of browsers have this installed, Alexa suffers from a 'small sample size'. On the other hand, Alexa is the only web traffic tool that follows actual users, so even if it is not perfect, it is the best tool available.
In any case, I believe that our change in ranking show that there has been some positive results of our web visibility improvement efforts that we described earlier this year!
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