Strategy and Our Website

Over the last year, a great deal of thought has gone into what the direction of our business should be. The results are reflected in our new website. Besides updating the design and the graphics we have also refined our positioning. There are two key points. The first is that we do not just produce data - rather we turn data into valuable 'strategic assets'. The second point is that we provide integrated solutions that support and leverage the work that our clients are engaged in.The most important message on the site is the value proposition is 'turn your building drawings and related data into strategic assets'. We then invite people to see how we do this for their specific roles: 'find a solution designed for you:'
We then have a series of pages that focus on the needs of each type of customer we have and the ways in which our products support them. Every product is not for everyone - and certain combinations are more valuable as integrated solutions than they are as stand-alone services. Here is the 'grid' of solutions:

In addition to presenting our products as part of a bundled solution, we have retained the left hand navigation which has become somewhat of an internet standard. You can get to each product through this navigation tree also.

Whenever a visitor drills down to one of these topics from anywhere, the left-hand menu is highlighted, so you always know where you are in this grid.
The goal here is to illustrate the value that our products bring to our prospective clients and to deliver the message in a way that is clear, memorable and compelling!